Monthly Archives: February 2011

From the February 2011 issue of Marketer — the journal of the Society for Marketing Professional Services The Art of Managing Professional Services: Insights from Leaders of the World’s Top Firms by Maureen Broderick REVIEWED BY MARJANNE PEARSON Maureen Broderick’s new book provides a comprehensive look at the world of professional services firms (PSFs) from the point of view of its own top leadership.The author and her consulting team interviewed 130 individual leaders in 86

When I first started working in the office of the Joint Venture Architects for the Bank of America Headquarters Building in San Francisco, I found myself in the midst of 50 architects and interior designers, located in an office on the 20th Floor of the still-under-construction high-rise. The Joint Venture was between Wurster Bernardi + Emmons and Skidmore Owings & Merrill, and the employees came from the two firms. (I was employed by WB+E.) I