This is our anthology – a collection of our work.
In addition to consulting, we write for numerous professional publications, and have also been invited to participate in guest lectures, panel discussions, and webinars. Through these platforms, we are able to explore and share new ideas, shaped by discourse through our work together and with a remarkable ensemble of colleagues.
For several years, Marjanne Pearson and our long-time consulting partner, Nancy Egan, were honored to be Contributing Editors for Marketer — the journal of The Society for Marketing Professional Services. Nancy was an early member of SMPS, served as a National President, and was the recipient of the Weld Coxe* Marketing Achievement Award. In 2005, Nancy and Marjanne wrote definitive articles about the evolutionary role of the Chief Marketing Officer (CMO) in A/E/C firms, included in the Third Edition of the Marketing Handbook for the Design and Construction Professional.
* Learn more about Weld Coxe and his impact on the A/E/C industry in an article published in Marketer.
New
- Making Metrics Matter (Design Intelligence)
- Strategy by Design: Creating Your Future
- Strategy by Design: How Companies Grow
- Creation of Value: How Companies Grow (video)
- Winning Top Talent: A Guide to Marketing for Talent
- Marketing for Talent (video)
- How to Empower Talent in Architecture (video)
- The Future of Practice Operations (video)
- stok: the sky’s the limit
- Eyes on the Future: Making Big Moves
- Welcome to CX! Jobs and Titles of the Future. Now.
- Enterprise Strategy: Roadmap for the Future
- Creating Value in the New Economy
- Storyteller-in-Chief
- 5 Strategies to Attract the Best Employees
- The Four Levels of Leadership: Creating Your Future
- Organizing Around Intellect (video)
- Marketing for Talent: The Next Frontier
Talent Strategies
- Winning Top Talent: A Guide to Marketing for Talent
- Marketing for Talent (video)
- Welcome to CX! Jobs and Titles of the Future. Now.
- How to Empower Talent in Architecture (video)
- Designing Your Firm’s Future: A Succession Story
- Think Résumé
- How to Evaluate Company Culture
- 5 Strategies to Attract the Best Employees
- The Four Levels of Leadership: Creating Your Future
- Marketing for Talent: The Next Frontier
- The Evolving Role of the CMO
- The Hinge: Talent and Leadership in the Business Cycle
- The Chief Marketing Officer: An Evolutionary Role
- When your new job is to find your next job
- Talent Strategies
- Is Your Firm Ready for a CMO?
- Are You Ready to Be a CMO?
- A Job or a Career
Professional Practice
- Enterprise Strategy: Roadmap for the Future
- Creating Value in the New Economy
- The Four Levels of Leadership: Creating Your Future
- Something Digital This Way Comes! + Sidebar: Digital Marketing’s Next Wave
- Looking Back: SMPS at 40 + Sidebar: The Cusp of Change
- Looking to the Future: Factors That Will Shape Tomorrow’s Marketing Department
- Five Trends Reshaping Practice
- Small Firms Act Big
- Preactive Strategy: An Introduction
- The “R” Word: Looks like you might survive the recession. Now what?
- A Tribute to Weld Coxe
- Firm Culture as the Baseline Differentiator
- Recession Strategies in a Disruptive Economy
- What’s Next? A Guide to the Future of the A/E/C Industry
- Mapping the New World of Professional Services
- Does Size Matter?
- Components of Value
- Beyond the Numbers
- Marketing in the New Millennium: Mapping the Evolution of the Marketing Model
Market Research
- Making Metrics Matter (Design Intelligence)
- stok: the sky’s the limit
- Eyes on the Future: Making Big Moves
- Build Business: The Urban Development Client Panel – What’s Next for Our Cities
- Creating Value in the New Economy
- The Slow Fix
- Futurecasting: Dollars and Demographics Putting Market Research to Work for Your Firm
- Something Digital This Way Comes! + Sidebar: Digital Marketing’s Next Wave
- Health Care Development
- New Geography of International Retail Development
- After Olmsted
- Intellectual Capital [higher education]
- Starchitecture