As Gloria Steinem said, “Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.”

We plan to use this space to scheme and dream, to give voice to our thoughts, and to share new ideas. We welcome your voice, too. Please let us know what you think. (A comments section will be added soon.)


Are you thinking about your career targets? Now may be the time for you to consider new opportunities — with some of the most prestigious firms in the world.

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New Opportunities

SMPS Marketer • December 2018


For the past 20 years, Nancy Egan and Marjanne Pearson have been honored to be Contributing Editors for Marketer — the journal of the Society for Marketing Professional Services. We curated the December 2018 issue of Marketer, focused on marketing-led enterprise development.

We invite you to download an abridged copy of the featured articles, or each of the individual articles, and we welcome your comments!

Anthology »


I’ve become a fan of Ken Gordon, the Content, Conversation, and Community Strategist at EPAM Continuum in Boston. In his LinkedIn profile, he says, “I invent highly original content and ensure that it finds the proper audience. And then I talk it up with those people.”

Through him, I learned about Continuum’s Approach to Backcasting — “Rather than focusing on incremental innovation, Continuum helps clients identify a future vision and work backwards to today.”

To learn more, click on the button to access the Continuum article on their website.

Design the Future »

Continuum Backcasting from the Ideal

Julia Gamolina
Founder + Editor, Madame Architect
Business Developer, FXCollaborative

Anne Fletcher
Managing Principal • HOK Los Angeles

Shagufta Anurag
Founder Saltmine + Space Matrix International
Co-Founder Livspace

Jill Bergman VP + Healthcare Principal at HDR

Ruth Gless, FAIA
Managing Principal
Lincoln Street Studio

Cat Lindsay
Head of Workplace and Design
Global Real Estate
HBO, Turner, CNN, and Warner Brothers

KIrsten Ritchie, PE
Director of Sustainable Design
Gensler San Francisco

Michelle Wempe, AIA Associate, IDEC, IIDA
Founder zumaooh®
Principal Talentstar, Inc.
Associate Professor of Practice, Kansas State University


Women in architecture and design leadership roles are all around us.

Stop asking where all the female architects are; we’re right here
by Julia Gamolina • The Architect’s Newspaper • December 21, 2018

Julia Gamolina is the founder and editor of Madame Architect. She also currently handles business development at FXCollaborative. Her op-ed piece was published by The Architect’s Newspaper. In it, she referenced Allison Arieff’s article in the Opinion Section of the New York Times, “Where Are All the Female Architects?”

Ms. Gamolina said, “Instead of asking ‘Where are these women?’ start writing about them and telling their unique stories.” Which is exactly what she has done in Madame Architect, and what she encourages more of us to do.


I had neglected to reply to Ms. Arieff’s original article, but I took the opportunity to post my comments to Ms. Gamolina’s article in TAN —

I was excited when Julia Gamolina began publishing Madame Architect, and I’m delighted to know about some of the other platforms that are focused on women in architecture. I am also delighted when someone like Anne Fletcher is recognized by her firm and is promoted to a significant leadership role. (Anne recently relocated from HOK NYC to become Managing Principal of their Los Angeles practice.)

In 1990, Architecture magazine (yes, Architecture), published an article about women who were design directors in “corporate” architectural firms. There was a very short list (perhaps 10–12). That article about design leadership would be quite different today. But there’s a much bigger story.

There is still a very high percentage — perhaps 75% — of “small firms” (15 or fewer employees) represented by members of AIA, and there’s no doubt that many of those firm leaders are women. But what has changed dramatically is the number (and proportion) of women who are not only employed by larger firms, but who have moved and are moving into leadership and executive leadership roles in those firms, not just in design. Carole Wedge commented here, and she and her firm are excellent examples; however, they are definitely not alone. Although there continue to be firms with an abundance of male faces on their “leadership” webpages, there are thousands of women in leadership roles at the highest levels of architectural practice, and they have a huge impact on the future of the corporate, commercial, institutional, and residential sectors within our built environment.

As management consultants, my partners and I work with our clients to help them create roadmaps for the future. Part of that is understanding the complex responsibility of leadership at all levels of the organization, as well as the combination of talents and points of view that are necessary to achieve success.

On the recruiting side of our business, we have the opportunity to speak with people who are able to bring new dimensions to existing and developmental roles within our clients’ firms. For the past 30 years, we have intentionally reached out to women and others whose voices, intellect, and experience will make a difference.

There have been many published articles in the business world about the value of having women at the highest levels of leadership. California has become the first state to require women on corporate boards of publicly traded companies.

Our world is changing. We are facing a future filled with uncertainty and disruption. I predict that the design firms that succeed will have a breadth of diversity among their leadership that will allow them to think differently about themselves, their clients, and their world.

Each of us has the opportunity to make a huge difference to so many people every day, whether personally or professionally. For more information about Talentstar, please visit our ABOUT page.

~ Marjanne Pearson, Founder + Chief


A constellation of women in leadership roles in architecture and design:


Julia Gamolina
Anne Fletcher
Shagufta Anurag
Jill Bergman
Ruth Gless, FAIA*


Kirsten Ritchie, PE

Interior Architecture:

Cat Lindsay
Michelle Wempe

This group includes a few of my dearest female friends and colleagues, all of whom I’ve met over the past 30 years. I have not yet had the pleasure of meeting Julia Gamolina, but I hope to do that very soon.

*Ruth was one of the female architectural design directors mentioned in the original Architecture article. At that time, she was working with Perkins+Will in their Washington DC office.