Write

• Strategy By Design: Creating Your Future — Marjanne Pearson and Linda Wallack
• Winning Top Talent: A Guide to Marketing for Talent – Marjanne Pearson and Linda Wallack
• stok: the sky’s the limit — Marjanne Pearson
• Eyes on the Future: Making Big Moves — Marjanne Pearson and Brien McDaniel
  SMPS Marketer • December 2020
• Designing Your Firm’s Future: A Succession Story — Mike Plotnick
  SMPS Marketer • December 2020
• Enterprise Strategy: Roadmap for the Future — Marjanne Pearson
  SMPS Marketer • December 2018
• Welcome to CX! Jobs and Titles of the Future. Now. — Nancy Egan, FSMPS
  SMPS Marketer • December 2018
• Creating Value in the New Economy – Nancy Egan, FSMPS, and Marjanne Pearson
  SMPS Marketer • February 2017
• Storyteller-in-Chief – Nancy Egan, FSMPS
  SMPS Marketer • December 2015
• The Four Levels of Leadership: Creating Your Future – Marjanne Pearson
  SMPS Marketer • August 2015
• Something Digital This Way Comes! – Craig E. Park, FSMPS, with Marjanne Pearson
  Sidebar: Digital Marketing’s Next Wave – Marjanne Pearson with Nancy Egan, FSMPS, and Craig E. Park
  SMPS Marketer • April 2015
• Marketing for Talent: The Next Frontier – Marjanne Pearson and Mike Plotnick
  SMPS Marketer • August 2014

Anthology »

Teach

Professional Practice

• AIA AAH C2C, Guest Instructor
  Academy of Architecture for Health (AAH): Colleague to Colleague • 2022–
• Frameworks of Practice, Guest Instructor
  Harvard Graduate School of Design (Jacob Reidel) • 2023
• Professional Practice, Guest Instructor
  Kansas State University, APDesign (Michelle Wempe):  • 2018–
• The Strategy Agenda: Securing the Future
  Harvard University GSD, Executive Education • 2011–2012
• Organizing Around Intellect (video) – KA Connect • 2011
• Catching the Wave: What’s Next for Your Practice?
  American Institute of Architects, San Francisco Chapter
• The Talent-Driven Firm: Building a Competitive Advantage
  Harvard GSD Executive Education • 1995–2004

Competitive Advantage

• Between Now + Next: Reassessing What Matters to the Market
  The Marketing Event, SMPS New York Chapter
• Trending: What to Look For When You Don’t Know What’s Coming
  SMPS Build Business Conference • 2011
• Breaking Through the Commoditization Barrier and Creating Strategic Advantage
  SMPS Foundation Think Tank
• Creation of Value
  Gensler SF Architecture Leadership Group

Culture + Talent

• Understanding Firm Culture
  Society of Design Administrators National Meeting • 2014
• Cultural DNA: The Key to Competitive Advantage (video) – KA Connect • 2011
• Culture as a Strategic Differentiator
  American Institute of Architects, San Francisco Chapter
• What’s Next?
  Gensler NW Architecture Group
• Creating a Culture of Engagement
  Best Firms to Work For Summit
• Creating a Culture of Design Excellence
  Gensler Firmwide Design Leaders

Social Media

• Social Media Strategies: Bringing Your Brand to the Center of the Conversation
  Harvard University GSD, Executive Education at the Universidad IberoAmericana, Mexico City • 2013
• Social Media Strategies: Moving Your Brand to the Center of the Conversation
  Harvard University GSD, Executive Education • 2011
• Harnessing the Power of Social Media to Enhance Competitive Advantage
  SMPS Build Business • 2011

Testify

Marjanne Pearson

• What is the Value of Architects? – AIA New York | Future of Practice | Panelist –  July 10, 2023
• A Tribute to Weld Coxe
• Organizing Around Intellect (video) KA Connect 2011
• The Build Business Interview: Questions for Marjanne Pearson
• You Are the Brand: An Interview with Marjanne Pearson
• Sound Advice: An Interview with Marjanne Pearson (podcast)
• Spotlight – Talentstar Op-Ed

Nancy Egan

• Take Action LIVE — Create
• A Tribute to Weld Coxe
• Trending: What to Look For When You Don’t Know What’s Coming
• Cultural DNA: The Key to Competitive Advantage (video) – KA Connect 2011
• Breaking Through the Commoditization Barrier and Creating Strategic Advantage
• Practical Voodou