As a coda to our recent stories about Weld Coxe and SMPS, let us all celebrate the tremendous evolution that has occurred within our professional over the past four decades. In a 1973 survey of more than half of ENR’s Top 200 firms, only six companies reported having full-time marketers on staff. Today, SMPS is the network for more than 7,000 marketing and business development professionals representing 3,250 firms in the architecture, engineering, planning, interior design, construction, and specialty consulting business throughout the USA and Canada.
In 2011, I was honored when Randy Pollock, the Managing Editor of Marketer — the Journal of the Society for Marketing Professional Services — asked me to curate a very special tribute to Weld Coxe for the August issue.
Maureen Broderick’s book provides a comprehensive look at the world of professional services firms (PSFs) from the point of view of its own top leadership — 130 individual leaders in 86 firms that represent “the top brand names in professional services”— accounting, advertising/PR/research, architecture/engineering, consulting, executive search, financial services, and law.